Hidden Candle was founded by Sam and Monica in New York, USA back in 2018!

sam and monica

We originally started on Etsy under the name 'Reveal Candle', and have since rebranded to the luxury Hidden Candle branding that thousands of people across the USA now know and love.

We pride ourselves on being the original message in a candle company. Our candles all contain a message inside a glass vial, hidden within the wax. As the wax melts, the hidden message is revealed, and can then be removed with tweezers to open and read.

Our hidden message candles are all hand-made in New York, USA using 100% natural soy wax, cotton wicks, the best quality fragrance oils and, of course, a glass vial containing your hidden message!

We're also proud to stand by the fact that our candles are all vegan friendly, cruelty free, paraben free and contain no dyes, or additives.

The Idea Behind Hidden Candle - Hidden Message Candles

Back in 2018, Monica was sitting at her kitchen table, enjoying some Chinese food with a candle burning in the background. As she opened her fortune cookie, an idea sparked in her mind... "What if I could put a unique hidden message inside a candle?", she thought to herself. So, she set to work and, after literally hundreds of attempts and a few years of testing, she finally managed to create our completely unique candle brand, Hidden Candle. 

Our Hidden Candle Collections

Fortune Messages

Our candles with fortune messages was the first collection thought up by Monica as she was opening a fortune cookie... These unique hidden message candles contain an inspiring / motivating fortune message, just for you! 

Love Letter Messages

Love Letter candles make the perfect romantic gift for that special someone... Sam & Monica have been in a long distance relationship since 2015 and regularly think up creative ways to keep the 'spark' alive. One day, after months apart, Monica decided to send a love letter inside a candle to Sam all the way in the UK, and our Love Letter collection was born!

The Future of Hidden Candle

We have so many awesome ideas for the future of Hidden Candle including collections, scents, and different products altogether... If you have any cool ideas that you'd like to share with us, we'd love for you to drop us a message HERE and we'll put it in the thinking pot!